Anushka Sreenivasan

Customer acquisition is the process of converting potential customers to new customers. While it is easy enough to state, the actual process of converting a lead into a client is difficult. With increasing competition, practices of undercutting prices and volatile customer preferences, customer acquisition is a mean task. However, there are some systematic steps to this process. What are they? Let’s find out. Customer acquisition steps 01. Awareness This is the first step towards customer...

Research suggests that people are more vocal about their negative experiences than positive ones. For a customer service executive, it is an uphill battle when it comes to handling an angry customer. However, we have narrowed down the 8 steps process, which when employed can prove to be extremely useful. Stay Calm Actively Listen & Acknowledge Prioritize & Personalize Strengthen Trust Be Thankful The 3Cs- Critical,...

52% of customers are more likely to remain loyal to a company that offers them Live Chat. This stat effectively underlines the influence of Live Chat and the impact that it has on customers. Even when we highlight the pros of Live Chat, if not managed properly, it can lead to greater problems for the company. Today, we’re going to explore some of those mistakes and how a company can avoid them to keep their customer service top notch. 10 Most Common Live Chat Mistakes & How to Avoid...